Life Insurance Lead

I read a book the other day on how to get the best out of a life insurance lead, and figured that I would give it a try. I haven’t been having much luck turning these leads into customers, so I figured that something needed to be done. After reading the book I decided to apply some of the advice to my way of doing business and it seemed to work. I actually converted two leads out of the ten that I had (this was a huge improvement for me). I will outline the steps that are in the book and that I used in order to get the most out of every life insurance lead.

Letting the customer come to you is something that I was guilty of not doing. I guess in retrospect some customers may have felt that I was in their face too much. The book tells us that this will only scare potential customers away, and it is much better to just be very helpful to the leads. I even helped a customer get a quick cash advance loan in order to buy in my policy. I know that becoming a quick cash advance loan broker to sell insurance may sound extreme, but trust me, you have to do whatever you can.

I changed my approach after reading the book and instead of contacting my life insurance sales leads regularly I instead introduced myself, explained my services, and let them know that if they had any questions that they could call me whenever they wanted to. I think that this made a pretty big difference because when I did it this way I actually had the leads calling me at a convenient time for them. When you are calling a life insurance lead and they are busy then it just puts them off and it can ruin any chance of any conversion at all.

Let them see your face. This is something that I had not thought of before. When you are making contact with your lead it is important to see them face to face. It is a proven fact that people are much more inclined to do business with someone after they have met them face to face. When someone calls you on the phone it is far less effective. So I went to the door of every one of my leads and introduced myself, gave them an information package, and let them know that they could call me anytime.

The two above changes to my sales style have made a big difference in converting my leads. If you are having problems converting a life insurance lead then try the advice above.

Converting life insurance leads can be tricky, but if you follow the advice in this article it can make that lead a customer.